There’s a lot of ongoing discussion around shortening CMO tenures alongside many instances of CMO’s expanding their roles to take on more – including product ownership, customer experience, corporate development, etc. I’ve held the top marketing role 10 times, and to address contracting tenures and expanding roles, here are ten ideas that can both lead to longer stays and larger, more impactful roles.
📚Have an ever-expanding agenda
🤝Build C-Suite relationships relentlessly
✨Hire people with insatiable curiosity and unbounded energy
🎨Promote your point of view on all strategic matters
🚀Take risk, fail fast, and keep experimenting
📚Expand your depth and breadth of influence across the organization
📊Be relentless in the pursuit of measurable outcomes and ongoing improvement
🎯Hold everyone accountable
💡Carve out time to better understand your customers and the market – no amount of analysis replaces fresh insights
🌟Never stop learning
And of course, more important than anything else, be you – as no one else can – and have fun! What are your top tips for success and endurance?
CMO Mentor 