Author: Grant Johnson
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The Marketing Performance Index™
Most of my peers agree: B2B Marketing is broken. While we have more technology, more data, more processes and more…
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What is Marketing?
The role of a CMO is shaped by how the CEO, board, and investors define marketing’s expectations. The increasing demand…
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Evaluating a CMO Opportunity
With the new year upon us, many CMO’s are evaluating new roles. In my previous blog, I examined the key…
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The Primary Paths to CMO
During a recent roundtable that I was leading at the CMO Summit in San Francisco, I was asked: “what’s the…
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VC or PE?
This piece discusses the pros and cons of working for Venture Capital (VC) and Private Equity (PE) firms from a…
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eBook: Top 10 Marketing Success Strategies
All 10 Strategies in one place. Feel free to share! eBook:Top 10 Marketing Success Strategies
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Top 10 Marketing Success Strategies: Build a High-Performance Team
#10: Build a High-Performance Team A Pragmatic Approach to Developing Talent When joining a new company, it’s critical to quickly…
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Top 10 Marketing Success Strategies: Develop Key Metrics and Improve Marketing ROI
Strategy #8 & #9: Develop Key Metrics; Improve Marketing ROI Measure What Matters Every CMO and senior marketer I talk…
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Top 10 Marketing Success Strategies: Segment, Optimize, and Manage
#5-7: Segment your Market; Optimize Customer Lifetime Value (CLV); and Manage the Customer Segment Your Market to Maximize Revenue Potential…
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Top 10 Marketing Success Strategies: Drive Products to Adoption
Shift From Launch to Adoption Approaches, including PLG. Nearly 20 years ago, I was the head of marketing for an…
CMO Mentor 