Category: CMO Insights
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What is Marketing?
The role of a CMO is shaped by how the CEO, board, and investors define marketing’s expectations. The increasing demand…
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Evaluating a CMO Opportunity
With the new year upon us, many CMO’s are evaluating new roles. In my previous blog, I examined the key…
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The Primary Paths to CMO
During a recent roundtable that I was leading at the CMO Summit in San Francisco, I was asked: “what’s the…
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VC or PE?
This piece discusses the pros and cons of working for Venture Capital (VC) and Private Equity (PE) firms from a…
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The First, and Next, 90 Days
It’s well established that the first 90 days is critical for any new role. There are many tools, templates and…
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Speed the Path to CMO
The Top 1o Things to Do I am currently mentoring a couple of folks who have either recently become a…
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Sales & Marketing Alignment
Align Marketing & Sales Teams to Improve Go-to-Market Success I presented this topic at the recent CMO Connect conference. Working…
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Predictable Marketing in 2023
My prediction for 2023 is that marketing will be more predictable than ever. Meaning it will become easier to predict…
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Avoiding CMO Pitfalls – Part 2
In Part 1. I shared 7 common pitfalls for CMOs, including: Is this the Right Role?, Setting Expectations, Out of Alignment,…
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The 5 C’s for Modern CMOs- Part 2
Let’s face it, CMO’s love the letter C, so by popular demand, here’s part 2 and 5 more C’s for…
CMO Mentor 