Category: Marketing Metrics
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How Brand Drives Demand
Brand and Demand go hand in hand. Most CMO’s agree. The problem is CEO’s, boards and investors don’t want to…
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Rapid Marketing Improvement
With tariffs, the Middle East and trade tensions still brewing and continued concerns about a near-term recession and persistent inflation,…
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Beating Industry Benchmarks
– And Improving Marketing ROI In my previous blog, I discussed a fast way to assess relative marketing performance, and…
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Marketing Performance Assessment
With tariffs and trade tensions increasing the odds of a near-term recession, it’s more important than ever to increase marketing…
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Setting Lofty Goals in 2025
When I first started tracking my daily step 🦶 count, I was told a good goal is 10,000 steps a…
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How CEOs Can Improve Marketing Performance
Here are several strategies and tactics CEO’s can leverage to: One of the most difficult challenges CEOs face is assessing…
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The CMO Quick Guide to B2B Marketing Metrics
If you’re a marketing leader in a B2B company, you’re probably drowning in requests for performance metrics and reports. You…
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Get Smarter, Faster
If, like me, you’re an early adopter and jumped into GenAI over a year ago, the progress in just 12…
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Battle-Tested Ways to Improve Marketing Performance
Here’s Part 10 of the Marketing Performance Index. In this installment, I’m going to share a Top 10 list of…
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Marketing Metrics that Matter Most
In my previous blog, I highlighted how to assess your overall marketing capabilities and conduct a marketing audit. In this…
CMO Mentor 