CMO Mentor has pioneered an advance approach to marketing performance measurement and optimization, entitled The Marketing Performance Index (MPI). Based on 20+ years experience creating and converting more than $20 billion in pipeline, vetted with dozens of CMOs, the MPI establishes benchmarks for all key performance metrics. CMO Mentor leverages this diagnostic to pinpoint key areas for improvement and crafts, in lockstep with clients, programs and tactics to drive rapid results and increased ROI.
Marketing Performance Optimization
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