CMO Mentor

CMO Coach and Growth Advisor

Services

CMO Mentor provides comprehensive services up to and including serving as a fractional CMO on a project or interim basis. From annual planning and budgeting aligned to corporate goals and objectives, to strategy formation, Plan-on-a-Page cross-functional alignment, to brand development, demand generation, product marketing, marketing communications, and integrated go-to-market programs, and performance assessment and monitoring, CMO Mentor serves the entire spectrum of marketing consulting services

  • Go-to-Market Strategies

    CMO Mentor provides strategies to optimize go to market success, including customer and market research, ICP and TAM analysis, customer segmentation and persona development, cross-functional orchestration, product launch planning, product adoption acceleration, messaging and value prop creation, sales enablement, channel partner activation and co-marketing programs.

  • Demand Generation Programs 

    CMO Mentor provides a wide range of best-in-class demand generation strategies and programs, from full-funnel pipeline development, pipeline quality assessment and optimization, to ABM orchestration and activation, content marketing, digital marketing, SEO/PPC programs, social media amplification, Email marketing and nurture streams, partnership/channel marketing, and performance measurement, tracking and reporting.

  • Brand Development

    As the co-author of PowerBrandingTM, and having launched and re-branded several top B2B brands (FileNet, Pegasystems, Kofax, Emburse and Billtrust), CMO Mentor provides comprehensive and holistic brand development programs, from Brand Identity, Brand Promise and Positioning development, to Brand Awareness Acceleration, Brand Advocacy, and new Brand Creation.

  • Product Marketing

    CMO Mentor provides product marketing strategies and programs, including value proposition creation, collateral development, competitive strategy, positioning, messaging, analyst relations, content marketing, Sales enablement, portfolio management, go-to-market expansion, customer advocacy, segmentation and win/loss analysis, packaging, pricing and promotion strategies and tactics.

  • Marketing Performance Optimization

    CMO Mentor has pioneered an advance approach to marketing performance measurement and optimization, entitled The Marketing Performance Index (MPI). Based on 20+ years experience creating and converting more than $20 billion in pipeline, vetted with dozens of CMOs, the MPI establishes benchmarks for all key performance metrics. CMO Mentor leverages this diagnostic to pinpoint key areas for improvement and crafts, in lockstep with clients, programs and tactics to drive rapid results and increased ROI.

  • Coaching and Organizational Development

    CMO Mentor has helped more than double revenues at five different companies, and in the process, refined a wide range of staff development, talent acquisition/assessment, mentoring and performance optimization. In addition, CMO Mentor has coached more than 15 CMOs, helping bolster their skills, increase contribution to company growth and develop their own staffs.

  • Working directly for Grant has had a very positive impact on my career. Over a decade ago, he believed in my potential as I spread my content marketing wings, and his availability as a source of marketing truth and leadership inspiration as I went on to become a CMO myself has had a long-term impact on me. Simply put, if you are looking for a CMO mentor, you’ve found him.

    Ian Truscott

    CMO | Advisor | Marketer

  • Over the past year, I’ve worked with Grant to accelerate my growth. As a 5X CMO, Grant provides valuable insights and advice, and has tailored his coaching to support my needs. It’s helpful to have him in my corner to explore ideas, challenge thinking and help boost my organizational impact.

    Barrett Young

    CMO, Netradyne

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