The 5 C’s for Modern CMOs

In today recessionary economy, you need to focus on the 5 C’s for maximum impact: Culture, Coaching, Campaigns, Category, and Courage.

Starting with the 1st of 5 C’s, Culture, marketing has a major impact fostering a vibrant company culture to help recruit and retain staff. Marketing 3.0 also shapes customer, prospect, partner & employees engagement.

The 2nd of 5 C’s for maximizing marketing’s impact is Coaching, from providing direction and development, to empowering, inspiring and course correcting- coaching is essential for successful CMOs, both with their direct reports and through all levels of the organization.

The 3rd of 5 C’s for maximizing marketing’s impact is Campaigns that build brand & generate demand together- delivering a diversity of lead sources to propel pipeline.  Increase response rates through message clarity and a compelling, quantitative value proposition that breaks thru and delivers ROI.

The 4th of 5 C’s is Category- think about how your company can pivot to redefine & reposition to win? @Emburse, it’s Spend Optimization, our differentiated offering with analytics and insights to help optimize spend and increase financial resilience.

The 5th C for maximizing marketing’s impact is Courage- marketing needs will, skill, fortitude, thick skin, boundless energy and creativity- but more than anything, in a sea of sameness, it takes courage to stake out with a differentiated brand promise- for Emburse, it’s HumanizeWork and deliver impactful initiatives that move the needle and alter trajectories.  

#CMO #CMOMentor #FullStackMarketer #Marketing3.0

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