Category: CMO Insights
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The 5 C’s for Modern CMOs
In today recessionary economy, you need to focus on the 5 C’s for maximum impact: Culture, Coaching, Campaigns, Category, and…
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Avoiding CMO Pitfalls
As a four-time CMO, I’ve made my share of mistakes, so I thought it would be helpful to share seven…
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Managing change and keeping teams motivated in turbulent times
Even as COVID cases have been diminishing in many parts of the world, the dual challenge of generationally high inflation…
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Who Owns the Customer?
In most companies, if you ask this question, you’ll often hear “we’re customer driven, so of course everyone owns the customer.” The…
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Should the CMO be the Chief Customer Experience Officer?
Given the rapidly evolving role of the CMO, it may be a natural extension for a CMO to assume primary…
CMO Mentor 