The Latest
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How Brand Drives Demand
Brand and Demand go hand in hand. Most CMO’s agree. The problem is CEO’s, boards and investors don’t want to invest in a brand unless it can be proven to increase demand, and revenue in a material, cost-effective manner. …
CMO Insights
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How Brand Drives Demand
Brand and Demand go hand in hand. Most CMO’s agree. The problem is CEO’s, boards and investors don’t want to invest in a brand unless it can be proven to increase demand, and revenue in a material, cost-effective manner. …
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Rapid Marketing Improvement
With tariffs, the Middle East and trade tensions still brewing and continued concerns about a near-term recession and persistent inflation, it’s more important than ever for CEO’s to increase marketing’s overall performance and the ROI of every marketing dollar spent.…
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Top 10 Tips from a 10x Marketer
There’s a lot of ongoing discussion around shortening CMO tenures alongside many instances of CMO’s expanding their roles to take on more – including product ownership, customer experience, corporate development, etc. I’ve held the top marketing role 10 times, and…
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Beating Industry Benchmarks
– And Improving Marketing ROI In my previous blog, I discussed a fast way to assess relative marketing performance, and covered proven approaches to improving six industry benchmark-based Key Performance Indicators (reach, share, engagement, loyalty, pipeline, and progression) that can…
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Marketing Performance Assessment
With tariffs and trade tensions increasing the odds of a near-term recession, it’s more important than ever to increase marketing performance and the ROI of every marketing dollar spent. I created the Marketing Performance Index and Assessment in 2024 to…
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Marketing & Tennis Parallels
The similarities are substantial I’ve been a marketer and a tennis player for decades, and it turns out that Marketing and Tennis have more in common than you might think. For me, Marketing is first and foremost, a pursuit of…
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Setting Lofty Goals in 2025
When I first started tracking my daily step 🦶 count, I was told a good goal is 10,000 steps a day. So when I hit that mark in 2020- which was 3.65 million steps for the year- I thought, what’s…
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How CEOs Can Improve Marketing Performance
Here are several strategies and tactics CEO’s can leverage to: One of the most difficult challenges CEOs face is assessing marketing’s contribution and impact to both top- and bottom-line growth. The primary reason is that, apart from judging someone’s business…
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The CMO Quick Guide to B2B Marketing Metrics
If you’re a marketing leader in a B2B company, you’re probably drowning in requests for performance metrics and reports. You might feel overwhelmed by the endless acronyms filling your dashboard and quarterly board updates: CPC, MQL, CPL, MOB, CAC, ROI,…
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Get Smarter, Faster
If, like me, you’re an early adopter and jumped into GenAI over a year ago, the progress in just 12 months is amazing. Recently, a few colleagues suggested I try out Google’s NotebookLM. It’s simply the next level. I ingested…
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Evaluating a CMO Opportunity
With the new year upon us, many CMO’s are evaluating new roles. In my previous blog, I examined the key…
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The Primary Paths to CMO
During a recent roundtable that I was leading at the CMO Summit in San Francisco, I was asked: “what’s the…
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The First, and Next, 90 Days
It’s well established that the first 90 days is critical for any new role. There are many tools, templates and…
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Speed the Path to CMO
The Top 1o Things to Do I am currently mentoring a couple of folks who have either recently become a…
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Sales & Marketing Alignment
Align Marketing & Sales Teams to Improve Go-to-Market Success I presented this topic at the recent CMO Connect conference. Working…
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Predictable Marketing in 2023
My prediction for 2023 is that marketing will be more predictable than ever. Meaning it will become easier to predict…
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Avoiding CMO Pitfalls – Part 2
In Part 1. I shared 7 common pitfalls for CMOs, including: Is this the Right Role?, Setting Expectations, Out of Alignment,…
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The 5 C’s for Modern CMOs- Part 2
Let’s face it, CMO’s love the letter C, so by popular demand, here’s part 2 and 5 more C’s for…
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The 5 C’s for Modern CMOs
In today recessionary economy, you need to focus on the 5 C’s for maximum impact: Culture, Coaching, Campaigns, Category, and…
Client Testimonials
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Working directly for Grant has had a very positive impact on my career. Over a decade ago, he believed in my potential as I spread my content marketing wings, and his availability as a source of marketing truth and leadership inspiration as I went on to become a CMO myself has had a long-term impact on me. Simply put, if you are looking for a CMO mentor, you’ve found him.
Ian Truscott
CMO | Advisor | Marketer
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Over the past year, I’ve worked with Grant to accelerate my growth. As a 5X CMO, Grant provides valuable insights and advice, and has tailored his coaching to support my needs. It’s helpful to have him in my corner to explore ideas, challenge thinking and help boost my organizational impact.
Barrett Young
CMO, Netradyne
More Marketing Insights
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Marketing Metrics that Matter Most
In my previous blog, I highlighted how to assess your overall marketing capabilities and conduct a marketing audit. In this…
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Conducting a Marketing Assessment
One of the first things to do in your first 90 days is to assess overall marketing capabilities. I would…
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The CMO 3.0 Playbook, Part 2
In the CMO 3.0 Playbook, Part 1, I discussed how CMO’s should have a concrete game plan for the first…
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The CMO 3.0 Playbook, Part 1
We are now in what is often called Web 3.0, the third generation of the evolution of web technologies, so…
Top 10 Marketing Strategies
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Top 10 Tips from a 10x Marketer
There’s a lot of ongoing discussion around shortening CMO tenures alongside many instances of CMO’s expanding their roles to take on more – including product ownership, customer experience, corporate development, etc. I’ve held the top marketing role 10 times, and…
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Get Smarter, Faster
If, like me, you’re an early adopter and jumped into GenAI over a year ago, the progress in just 12 months is amazing. Recently, a few colleagues suggested I try out Google’s NotebookLM. It’s simply the next level. I ingested…
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Top 10 Marketing Success Strategies: Develop Key Metrics and Improve Marketing ROI
Strategy #8 & #9: Develop Key Metrics; Improve Marketing ROI Measure What Matters Every CMO and senior marketer I talk to these days is striving to improve marketing ROI (aka ROMI). Most have become proficient at measuring and reporting on…
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eBook: Top 10 Marketing Success Strategies
All 10 Strategies in one place. Feel free to share! eBook:Top 10 Marketing Success Strategies
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Top 10 Marketing Success Strategies: Build a High-Performance Team
#10: Build a High-Performance Team A Pragmatic Approach to Developing Talent When joining a new company, it’s critical to quickly…
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Top 10 Marketing Success Strategies: Segment, Optimize, and Manage
#5-7: Segment your Market; Optimize Customer Lifetime Value (CLV); and Manage the Customer Segment Your Market to Maximize Revenue Potential…
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Top 10 Marketing Success Strategies: Drive Products to Adoption
Shift From Launch to Adoption Approaches, including PLG. Nearly 20 years ago, I was the head of marketing for an…
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Top 10 Marketing Success Strategies: Build Brand
Strategy #3: Build Brand Seven Key Elements Having created and shaped several successful brands during the past 20 years, including…
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Top 10 Marketing Success Strategies: Evolve to CMO 3.0
Strategy 2: Evolve to CMO 3.0 Seven Key Elements The CMO role continues to transform, in large part due…
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Top 10 Marketing Success Strategies: The CMO’s Call to Action
The CMO’s Call to Action It’s been nearly 10 years since I first published a Top 10 list, and so…
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